Let’s do the math: AR experiences are designed to only last for 1 or 2 minutes, but they require, on average, about 2 minutes and 15 clicks to download. Is it worth it? Perhaps. But can’t you create more value by cutting down the time and clicks for installation? Definitely. There’s good news: app-less AR integrations are already here. Time for a concise overview of these app-less alternatives, along with their pros and cons.

Native apps

Before diving into the app-less AR possibilities, we need to talk about the ‘classic’ first: native AR apps. To develop these you could either work on…


Photo by GR Stocks on Unsplash

Wat velen al jaren zaten te roepen, is nu dan toch nog gebeurd. Donald J. Trump, binnenkort ex-president van de USA, werd zowaar van elk sociaal mediaplatform verbannen. Facebook, Twitter, Snapchat, Tiktok en zelfs Pinterest en Shopify blokkeerden de toegang voor een van de meest controversiële presidenten in de Amerikaanse geschiedenis. Het jarenlang fake news verspreiden had zijn grenzen bereikt. De aanval op het Capitool was de druppel. Het zou hem leren, om op te roepen tot een laffe aanval op het hart van de Amerikaanse democratie! Adieu zeiden ze, en geblokkeerd was hij.

Bij velen weerklonken lofbetuigingen voor de…


It was that time of the year again. No, I’m not talking about a big white-bearded and friendly old man, all the mistletoe and presents by the tree, but about Apple’s WWDC. As the AR Lead at In The Pocket, these are exciting times to live in. Apple is one of the main discriminators in today's technology landscape and last Monday they treated us as it was indeed Christmas.

Spatial Computing is a human interaction with a machine in which the machine retains and manipulates referents to real objects and spaces.

“They even didn’t mention AR…”, one of my colleagues…


A couple of years ago, Keiichi Matsuda released this Kickstarter-funded film. He calls himself a future-face designer and is highly praised for his filmmaking work and designs for Leap Motion. The interesting thing about his films is the fact that they offer us a unique perspective on what could be the future of AR. Although the result is rather dystopian, it is important to consider them as possible realities. In the first blog post about this topic, we already discussed why smartphones will eventually disappear and what signs already support this claim. In the previous part, we discussed how the…


At In The Pocket, we’re always researching the next steps in technology. In the first part of this blog post series, we described how the smartphone slowly came into our lives but quickly dominated them completely. We also talked about s-curves and how technology gets adapted in our society, but also inevitably gets to the point of decline. So are smartphones. They tipped over the top of the s-curve and are ready to be replaced in the coming years. But what will come next? Can you imagine a life without a smartphone? …


If you look at the big technological innovations of the past decades, an interesting pattern emerges: their adoption always seems to follow a similar s-curve. They get introduced, get traction and eventually due to new innovations, they fade out. At In The Pocket, we believe we’re at the top of another s-curve, the one containing the invention and evolution of the smartphone. Every end is the beginning of something new, but what will that be? Are we ready to say farewell to the smartphone? And what might replace it?

To answer these questions, it might be a good idea to…


Throughout time, information has been important for humans. From conveying messages by drawing on the walls of caves, to speech. From chiselling messages in stone to writing on parchment and later on printing books and newspapers. On 6 August 1991, the World Wide Web was born and the information age came along. Over the years, access to knowledge became more and more evident to the point where everything we ever want to know is available with a finger swipe on a pocket-sized smartphone. But what will be the next step? …

Thijs Morlion

AR Lead @ In The Pocket, Europe’s Finest Digital Product Studio | Digital Arts and Entertainment Alumnus | Spatial Computing Enthusiast

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